Context is Everything and Sometimes that Sucks
Context is everything is one of those phrases that sounds so obvious it almost feels meaningless. It’s a cliché. But it’s also something people say when they want to sound wise but don’t take the time to get specific. And yet. I’m increasingly convinced it’s the truest and most useful cliché we have. Because nothing we decide, believe, buy, justify, defend, or regret exists outside of context. Every choice lives inside a story. And most of the time, we’re responding to the story more than the facts. When […]


